The art of web design

Popular Web Design Trends


Internet marketing is one of the most effective marketing strategies, as the different digital marketing techniques seem to be taking over the world of advertising. Web design and other related tools have been at the forefront of this development and businesses are beginning to realize the inherent benefits of custom website design.

Businesses looking to succeed in today’s competitive world need to embrace the idea of digital marketing starting with a good Web development plan. Below are trends, resources, services and tools for businesses in 2017.

Imagery Web Design Trend: Large Background Images

Stock photos have played a pivotal role in digital communication, and it will continue to do so for a long time. The concept of using images is taking over digital communication, from blogs to websites and even eCommerce sites.

Images tend to capture the attention of visitors easier and allow businesses to illustrate their messages quickly. The internet used to be flooded with fake looking stock photos until the emergence of platforms like Picjumbo, Unsplash, and Death to the Stock Photo. The photos from these communities allow designers to use beautiful and natural looking photos for websites or blog posts.

Video Background Web Design Trend

The use of video background in web design is another popular trend, with businesses using storytelling tools to relay messages to visitors easier. One of such companies that have taken advantage of this trend is Airbnb. The business has been able to utilize beautiful videos to complement their ‘Belong Anywhere’ campaign.

The endless possibilities of HD quality videos and 3D graphics will also help to grow this trend. Studies have shown mind-blowing numbers of video consumption online. The likes of YouTube have also proven that the days of old-school TV might be ending sooner than most people think.

One downside of the use of video background in web design is the extended load time.

Personal Branding Trend in Web Design

Personal branding is constant to all businesses, regardless of the company’s perception of the idea. However, the principal aim of personal branding in web design is to align the vision and mission of the business. This ensures that customers perceive the business in the context as opposed to speculating or having diverse opinions.

According to the founder of Amazon, Jeff Bezos, “Your brand is what people say about you when you’re not in the room.”

Web Design Trend – Mobile First Websites

The likes of Newsweek and The Verge have keyed into this trend, making their websites as mobile-friendly as possible. Businesses that want to succeed today must that ensure their sites are optimized for mobile devices. Statistics have shown that one-third of the total number of internet users access the web from their mobile devices and the number is predicted to skyrocket in the coming years.

Therefore, adopting a mobile-first approach is the only way to go in the 21st century and businesses need to consider this when designing or redesigning their site.

Modular Design (Grid Based) Web Design Trend

Otherwise referred to as grid-based design, modular design or cards/tiles design approach is relatively old. However, the approach has started to get more attention due to its responsiveness and the possibility of reusing it.

A good way of using this trend when designing a website is to combine a lot of white space with strict grid and rectangle shaped content blocks.

One of the favorite examples of this approach is the Microsoft Metro style. The designs have been utilized successfully by web apps like Instagram, Pinterest, and Designspiration.

One Page (Single Page) Web Design Trend

This pattern is based on the backbone that everyone loves to scroll. Therefore, it makes more sense from the perception of user experience, as it allows visitors to get all they want without navigating from one page to another.

Visitors only have to scroll to get the information needed, as opposed to clicking on different pages on the website. Otherwise called one-pager, this trend has been used by big brands like Apple and Spotify.

Material/Flat design Web Design Trend

Flat design quickly became the toast of designers and top brands like Apple due to the benefits that came with the approach. One of such advantages is that it ensures developers focus more on content, using white space with care, and picking the right colors for easy navigation.

Web design has gone beyond just setting up websites, as it currently involves online management of a company’s reputation. This has made WordPress sites even more popular as they take care of every web design needs if used correctly.